The team at Mayo Clinic Diet asked for a total brand refresh on social media that would incorporate more engaging content and build and strengthen its community across platforms for the purpose of driving conversions.
To achieve our objective, we implemented a three-pronged approach:
Our in-house creator leveraged the popularity of videos and trending sounds to create user-generated style content to reach a new audience. Our videos focused on showcasing the unique features of the program, lifestyle tips, recipes, and commitment to drive engagement and authenticity.
Our members-only Facebook Group has grown into a community that is focused on encouragement, tips, recipes, and success stories. With over 16K members, this exclusive group is a safe space for members to ask questions and support each other throughout their health journeys.
Through the sharing of real-life journeys and success stories of actual participants who are on the program, we were able to convert new members. We have also seen success with our influencer partnerships, which led to a 49% Diet Assessment conversion rate, which in turn engaged new leads into our remarketing funnel.