With EGC’s use of Instagram’s TikTok-style content—known as “Reels”—we were able to engage with a larger audience than Jovia already had on Instagram. EGC took a playful yet educational approach when launching Jovia’s TikTok account by creating videos that tapped into the social trends which young people were already participating in themselves.
EGC continued to help Jovia keep track of what was trending on the platform with the creation of video content that related the trends back to banking with Jovia.
EGC also collaborated with national financial content creators and local influencers on behalf of Jovia to produce authentic, creative, and fun videos that again promoted Jovia’s services back to the large audiences who already trusted this credit union.
In addition to utilizing influencers, EGC was excited to include Jovia staff members in these videos, since they are the genuine faces of the credit union. Each of Jovia’s top-performing TikTok/Instagram Reels feature staff members!
These efforts led to a 55% spike in engagement for Jovia.