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Brother – Simply Brilliant

Simply Brilliant

Brother Sewing

To help Brother launch their new top-of-the-line sewing, embroidery and quilting machine, the Luminaire 3 Innov-ís XP3, EGC created a promotional video that “rocks” the machine’s new features. We watch as a mother and daughter create various projects for the daughter’s band, and then see the finished items while the band performs. This campaign celebrates the brilliance of the customer’s ideas and how the Luminaire 3 Innov-ís XP3 helps bring those ideas to light.

We kicked off the campaign on Brother’s social channels with a teaser video where we got up close and personal with some of the newest features. We had a strong lift in engagement and interest from the community in anticipation of the launch.

We created a library of feature videos for the Brother Sews YouTube Channel. These videos were also used across all social channels to show off the newest features.

Print and In-Store POP

To support the campaign, Brother dealers were given a full kit of POP (point of purchase) materials for their stores, as well as a print ad which drove readers to watch the video.