Welcome to EGC’s Marketing Edge Podcast
Having produced podcasts for clients, EGC is proud to present its very own—EGC’s Marketing Edge.
For our first episode—”Insider’s Guide to Google Analytics 4: Addressing Concerns, Unlocking Potential”—we speak with Christopher Canadeo, EGC’s Director of Analytics, about the phasing out of Universal Analytics and the preparation to adapt to Google Analytics 4 (GA4). Christopher talks about what everybody should know about GA4, with a special emphasis on demystifying on what this changeover means for tracking and marketing performance. So, without further ado, take 10 minutes to listen to Christopher’s invaluable insights on your choice of: