Premier Home Health Care Services, Inc. Feels the Love from EGC’s ‘Join Our Family’ Campaign
Since its launch last month, EGC’s integrated campaign for Premier Home Health Care Services Inc. has gone above and beyond expectations.
EGC was among the first full-service integrated marketing and digital agencies in the nation to work on this campaign for Premier Home Health Care Services, Inc., in connection with American Rescue Plan. And the emphasis on full-service integrated marketing and digital has never been stronger—or has brought about more-than-impressive results.
With the US Bureau of Labor’s predictions that there will be a great need for home care professionals—with job openings at nearly 600,000—Premier Home Health Care Services, Inc. was one of 235 agencies that was awarded federal funding from the American Rescue Plan (ARP). Part of that funding was allocated toward improving visibility and recruitment. Enter EGC…
Through the planning and production of a full-service campaign that included traditional print ads, digital ads, and television spots that featured Sister Sledge’s catchy 1979 tune, ‘We Are Family,’ the complementary recruitment message for Premier Home Health Care Services, Inc. —‘Join Our Family’—was seen and heard, loud and clear.
“We decided that using the song ‘We Are Family’ was a great way to capture people’s attention in a fun, memorable way, People love the song. Everyone always gets up and dances to it. It has a great vibe and energy. We also really like the outward-facing message that Premier HHAs are like family, so the messaging works for both recruitment and an overall positive feeling about home care.”
—Rich DeSimone, VP, Creative Director for EGC Group
Since the launch, the recruitment offices of Premier Home Health Care Services, Inc. have received a record number of calls and online registrations from people who are interested in pursuing a career as a home health aide—at Premier Home Health Care Services, Inc. (of course).
“EGC Group’s creative concept and integrated media approach gave us confidence they were the best agency to manage the kind of large-scale media campaign we need to meet our recruitment goals and get our message to resonate in the highly competitive and fast-paced NYC metro media market.”
— Arthur Schwabe, President & CEO at Premier Home Health Care Services, Inc.
Learn more out EGC’s healthcare and wellness marketing expertise here.