Media Posts Covers EGC’s Successful Premier Home Health Care Services Campaign
A recent Media Post article sings the praises of EGC’s clever placement of the song “We Are Family” in its campaign for Premier Home Health Care Services.
This video portion of this now popular campaign utilized the 1970s hit song, “We Are Family” by Sister Sledge as a way to generate interest and motivate people to consider pursuing careers as home health aides.
The Media Post article gives a breakdown of the video spot, where five Premier Home Health Care aides comment on everything from the flexible hours to generous compensation—all the while noting the family feel in working for this organization. The “We Are Family” tune perfectly syncs with the campaign’s tagline: “Join Our Family.”
The demand for qualified home health care aides is very great. And EGC’s efforts helped Premier Home Health Care Services go above and beyond finding recruits, as calls and online applications from interested candidates are being fielded on a daily basis.
Read the complete Media Post article here.
Oh, and be sure to check out coverage of the MarCom Gold Award that EGC won for the Premier Home Health Care Services “Join Our Family” campaign.
See more samples of EGC’s healthcare and wellness work here.