“Live From The EGC Content Studio”: Out-of-Home Advertising
Angela Mertz, VP of Integrated Media, talks about out-of-home (OOH) advertising and how businesses can optimize campaigns by using location data.
Among other points, Angela discusses the effectiveness of QR codes, which potential customers frequently find and scan when they are shopping, waiting for a bus or train, or at any other out-of-home setting. Once the QR code is scanned, location data is matched to website visits, brand intent, and searches.
Find out more in this video, as Angela explains how location data becomes the foundation for an effective integrated campaign to match a brand with its target audience.