Jake’s 58 Selects EGC Group as Agency of Record
Suffolk OTB and Jake’s 58 Casino Hotel has named EGC Group as Agency of Record (AOR). This decision came after an extensive and competitive agency search.
Phil Boyle, President and CEO of Suffolk OTB/Jake’s 58 noted: “We wanted a marketing partner that had integrated media strength and buying power, thorough analytics—along with a commitment to account service. We are excited to have found the ideal partner so close to home, enabling us to build on our successes, and develop new opportunities.”
Nicole Penn, CEO of EGC Group stated: “It’s a special honor for us, as Jake’s 58 is on the cusp of their expansion and will be continuing their commitment to be THE premier regional entertainment destination. We are excited to be part of their growth.”
As AOR, EGC will be responsible for marketing planning, advising on media planning and buying, analytics, CRM, creative strategy and production.
Visit the Jake’s 58 website.