EGC’s Marketing Edge Podcast: Understanding Influencer Marketing

In this edition of EGC’s Marketing Edge podcast, we present some of the ins and outs of influencer marketing.

EGC Edge Podcast.iiChristina Botte, Director of Social Media at EGC, describes the variety of influencer types (e.g., “nano,” “micro,” “mid-tier,” “macro,” and “mega”), how they would match with the appropriate target audiences, as well as the most effective platforms to promote particular brands. Additionally, she explains why a “brand ambassadors” and “in-house creators” might be especially helpful and cost-effective in communicating a brand’s message.

Find out what Christina has to say about the influence of influencer marketing by listening to the complete podcast on your choice of these channels. (Or, click the “play” button below.)

Apple

Spotify

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Amazon