EGC’s Craft Beverage Division Mentioned in Brewbound for Worthy Cause

EGC’s Craft Beverage Division helped in a humanitarian mission to help the Ukraine, and was featured in Brewbound, a publication that covers the US craft beer industry.

BrewBound logoIn an example where social media played a strong role in bringing about change for the better, this is the true story of how artistic creativity and marketing ingenuity came together—all because of an Instagram post. 

Jen Borror, an award-winning artist and graphic designer, teamed up with Jackie DiBella-Curry, account manager of EGC Group’s Craft Beverage Division and co-founder of the Craft Beer Marketing Awards (CBMAS)—a competition which Jen has entered—and Dennis and Sammie Guy, co-founders of First Sip Brew Box, a craft beer gear subscription box service, to promote “Make Peace Not War,” a customizable beer label designed to help the people in war-torn Ukraine.

Make Peace Not War.01Read the full story in this article in Brewbound.

May this unique and compassionate campaign bring even stronger awareness and funding to the people of the Ukraine.