EGC Talks TikTok’s New Shopping Features with Digiday

EGC President Nicole Penn expressed her views about TikTok’s most recent advertising options—just in time for the holiday shopping season.

Digiday logoTikTok is now enabling advertisers to link the products they offer to in-feed videos, advertise a catalog of products, and also implement clickable ads in live videos. The social media giant’s mission is to help both consumers and advertisers connect in the shopping journey. And what better time to make this happen than the holiday shopping season? As Nicole points out:

“It is a call to action presenting itself at the ideal moment. It will be interesting to see how it all plays out, both for the advertisers and the TikTok audience.” 

Read the complete Digiday article here.