EGC Offers Business Tips for Success in 2023

Nicole Penn, President of EGC Group, recently published an article about how businesses can meet current economic challenges and succeed in the new year.

Small Business Currents.NewThe article, which appears on “Small Business Currents,” explains how small, independent enterprises can improve their in-store and eCommerce visibility and sales by adopting current industry trends and new, emerging technologies. With circumstances ranging from increasing inflation to the possibility of a recession, the challenges are great—but they can be met.

Nicole offers sound and detailed advice on the tactics that businesses should explore, such as improving the appearance of their brick-and-mortar spaces and conducting data research to learn what their customers want, among other strategies. Business owners should also consider the collective point of view of their customers and “keep things personal” through the power of personalization.

Read the complete article to find out how you can boost your business in 2023.