EGC Kicks Off OOH Campaign for KISS Products

Learn how EGC helped client KISS Products promote its latest lineup—imPRESS® Press-on Falsies™—in an out-of-home campaign (OOH) that is truly impressive!

KISS Products recently launched imPRESS® Press-on Falsies™—the world’s first-ever one-step, press-on under-lash false lashes, which eliminates the need for applying glue. To announce this revolutionary product, KISS wanted to go big. And EGC stepped up to spread the word, with the launch of a month-long campaign in the key markets of New York City and Los Angeles.

Manhattan Kiss Impress billboard

Read more about the benefits of out-of-home advertising, and how it has made a comeback this year.