EGC Gives Advice in Ad Age

EGC was featured in Ad Age on what you can learn from the scandal involving YouTuber David Dobrik and what to look out for in managing your influencer relationships.

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Influencer marketing—managed correctly—can be very beneficial for the brand, the influencer, and followers and target audiences. The opposite is also true. If not managed well, the negative impact from influencer marketing can be staggering, as it was in the case of David Dobrik.

Learn what not to do when engaging an influencer.

For the complete article, click here.