EGC Covers Strategizing in Entrepreneur Magazine

Nicole Penn, President and CEO of EGC Group, has just published an article on how to strengthen marketing strategies in Entrepreneur.

Entrepreneur LogoThe article, titled “The Great Pivot: Why You Must Rethink Your 2023 Marketing Strategy,” presents detailed options that marketers should consider adopting in order to ensure success. These include methods to improve conversion rates, media performance, and analytics, among other topics.

The foundation of all of these strategies is to remain flexible and open to change.

Read the complete Entrepreneur article.