EGC Client’s Podcast, “We Grow Together,” Keeps Growing
You may have seen some of the videos, but were you aware that The Content Studio at EGC Group also produces podcasts? Case in point: Gerber Finance.
In its nearly two-year partnership with EGC, Gerber Finance has pursued a number of options to help get the word out about its services—particularly in asset-based lending. One of the more unique marketing strategies that EGC has helped Gerber Finance with is the production and launch of the podcast series, titled “We Grow Together.” Having premiered in July 2020 with two episodes, “We Grow Together” is now home to a variety of podcasts that cover financial topics ranging from changes in business financing to turnaround management, among many others. (So, there is truth in the title of “We Grow Together.”) This podcast series is hosted by Jennifer Palmer, CEO of Gerber Finance.
The latest episode (“How to Unlock Growth with Asset-Based Lending”) covers both business and National Women’s Day, with a female CFO who discusses the growth of her company and being a working mom.
Visit the current “We Grow Together” podcast page on the Gerber Finance website, which can be subscribed to through Apple, Google, and Spotify. You never know. You may find answers to questions you’ve had about banking and financing but did not know where to go for answers.
Want to find out how podcasts have helped brands? Check out our blog, “The Podcast Revolution.”