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Web Series: The Comeback – Messaging and Media for the Return

We continued our discussion on how to prepare for the return to the business world, post-COVID-19, asking questions like: What is the appropriate messaging for these times? And with changes in consumption, what are the best media options? 

In this week’s episode of “The Comeback,” we continued our discussion on how to prepare for the return to the business world, post-COVID-19. A number of questions were asked. What is the appropriate messaging for these times? With social distancing, how do we develop timely content? With changes in consumption, what are the best media options? Providing us with insights on what’s changed and what’s to come were EGC’s Rich DeSimone, VP of Creative, and Angela Mertz, VP of Integrated Media.

Through real-time examples and data-supported strategies, the discussion included:

  • Planning your new content strategies
  • Research behind new consumer drivers
  • How to reallocate your media budget
  • New digital tactics post-COVID

 

If you missed it, or would like to watch more videos from this series, click below.

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