Values of Meta, as Proclaimed by Mark Zuckerberg
The latest news surrounding Facebook’s continued migration or melding into Meta is a list of company values put forth by founder Mark Zuckerberg. This is apparently in accord with the emerging metaverse. What differences are there to Meta’s proposed values in comparison to when the platform was Facebook?
The values of Meta
The new values set down by Zuckerberg were listed in a letter that was sent throughout the employee base of Facebook (or Meta). Matt G. Southern described each one in Search Engine Journal. These values are as follows:
Move Fast: Under Facebook, the parallel slogan to this was “Move Fast and Break Things.” Considering the controversies that Zuckerberg has faced (no pun intended) over the years—from data breaches to reports of mishandling user data—that saying was prophetic. Under Meta, the term “Move Fast,” means is to act proactively and efficiently, and simultaneously get rid of obstacles that are in the way of important, high-priority goals.
Focus on Long-Term Impact: Facebook turned Meta must keep its collective eye on the prize of accomplishing goals that may take a longer time to reach, as opposed to spending effort on smaller projects that can be finished quickly and easily. An excerpt from Zuckerberg’s letter reads: “We should take on the challenges that will be the most impactful, even if the full results won’t be seen for years.”
Build Awesome Things: As this value reads, the focus is to produce items that are not only good, but that create awe in the user. The products should serve as an inspiration for users themselves to reach beyond their grasp. In short, the products should not only be useful but give users something to strive for.
Strive for the Future: In the COVID-19 era, where many people adapted to working remotely and tuning into Zoom meetings to confer with colleagues and clients, this value coincides with Zuckerberg’s vision of the metaverse. As Mr. Southern notes, this means that a person’s opportunities to succeed will not be confined by their physical space. The concept of this value is that Meta will be a “distributed-first” company.
Be Direct and Respect Your Colleagues: Again, this title is pretty self-explanatory. Team members of Meta must be straightforward in expressing what they believe is good for the organization, but to be mindful of respecting the opinions of others should they differ. While this should be one of the “golden rules” that apply to any situation in life or work, this may be a challenge for the platform, considering past criticisms of a lack of transparency.
Meta, Metamates, Me: In what may be a take on the saying, “Me, Myself, and I,” get ready for a new term to be added to the lexicon of social media: Metamates. This will be the title that Zuckerberg wishes to apply to every team member of the platform. The purpose behind this collective job title—which ties into the previous value of “Be Direct and Respect Your Colleagues”—is for creating a working environment that inspires a sense of togetherness.
The values listed above read impressively enough. As they are still new, it remains to be seen whether or not they will be effectively and prudently practiced. In a world of evolving developments in everything from blockchain technology to NFTs (non-fungible tokens), the metaverse is one more change for the future.
If you market your brand or business on Facebook (or Meta), or on any other social media platform—Twitter, LinkedIn, YouTube, Instagram, or Pinterest—and want some guidance on how to strengthen its visibility and gain more followers and earn more likes, give EGC a call. Whatever changes are taking place, our social team can find the right strategy to make your brand a social success.