Tips About Promoting Telehealth
With the outbreak of the COVID-19 pandemic, the option to seek and provide medical help through telehealth has skyrocketed. What are some of the points that healthcare facilities should be mindful of in providing and promoting telehealth services?
The increase in demand for telehealth services
The number of patients seeking telehealth services is unquestioningly on the rise. Here are two examples as proof:
- In a report by FAIRHealth, telehealth claims in the U.S. have increased 8,336 percent between April 2019 and April 2020 – and the majority of these claims have occurred since the outbreak of the pandemic.
- Senior citizens, who have generally been thought to be adverse to technology, have become interested in telehealth services. Mallory Hackett recently reported in MobiHealthNews that the number of Americans, ages 64 and older, who utilize telehealth has increased 300 percent.
The demand is there, and while action must be taken on the medical, technical, and legislative fronts, there should also be a special focus on the marketing of telehealth services.
How telehealth can be marketed effectively
There are some basic but important steps that private practices, hospitals, and other types of medical facilities can take to market their telehealth services, as detailed by Full Media. These include:
- Revising and refreshing websites to ensure that telehealth services are prominently displayed, along with a call to action button for visitors to easily access relevant information.
- Adding questions and answers to FAQ sections that offer clear and direct information regarding available telehealth services (e.g., “Are new patients accepted for telehealth at this time?” and “What issues can telehealth help with?”).
- Providing information regarding cost of service, accepted insurance plans, how the process works, and hours of availability.
- Sending email blasts far and wide to announce either new or existing telehealth services, as well as actively posting about them on social media.
- Making use of branded advertising or Google Search Ads (or both) to place a practice’s name, address, phone number, and other immediate info before the eyes of anyone conducting a search.
- Placing non-search ads via Google Display Network and/or YouTube.
- Checking that local listings are accurate, and updating them when necessary.
- Changing up website’s Meta descriptions to include the term “telehealth services,” which users will see in search results.
- Sending out printed direct mail pieces to complement the online announcements of telehealth services.
- Ensuring that websites are HIPPA-compliant, particularly if a “chat” feature is enabled.
If you are a medical professional or provider and would like more information on how your services can be marketed, EGC can be of assistance. Whether it’s a hospital, urgent care site, or at-home service, we have extensive experience in healthcare and wellness marketing to help increase the visibility of your facility. From brand strategy to website development (among many other services), we can help.