The Plus Signs of Pinterest in Marketing

When it comes to brand awareness, social media marketing is no longer a novelty. It’s a necessity. And while Facebook, Instagram, and TikTok may be the first platforms that come to mind when connecting brands to customers, marketers would do well to take a good look—literally—at the benefits of promotion through Pinterest, especially mobile.

Pinterest is cost-effective

Let’s state the obvious: People today are cost-conscious. As the upheavals in the current economy continue to change the game for how everyone chooses to spend and save money, the first plus about Pinterest worth noting is its cost-effectiveness. In a recent article published in Forbes, Rob Kosberg observed that Pinterest, as a marketing tool, has the power to generate strong engagement numbers—and without the need for a costly financial investment.

A best-case Pinterest marketing scenario

According to findings on Influencer Marketing Hub, there are approximately 443 million people who use Pinterest on a monthly basis. And 75 percent of these Pinterest users may be out shopping at any given moment—with their handy mobile devices by their sides. (That’s a lot of shoppers.) Connecting their high engagement with this platform while they are in a purchasing mindset is a near-perfect combination. That’s because a strategically-promoted pin will direct users to a brand’s particular product—in one single click—and make the point-of-sale convenient and quick.

Ease of posting to Pinterest

Marketers who are thinking about applying Pinterest to their campaigns can have peace of mind with the knowledge that a basic ad—“promoted standard pin,” which blends in with native pins—is very quick and easy to set up and post. As marketing campaigns for a brand become successful, other options include incorporating videos and carousels into ads, as well as “shopping ads,” which provide specific information about products that are being promoted on Pinterest.

The possibilities and opportunities for brands to succeed on Pinterest are great…

Ultimately, marketers can earn a substantial return-on-investment (ROI) by way of Pinterest, and this platform may be the fastest and most direct customer journey between purchaser and product. Two other noteworthy statistics from Influencer Marketing Hub is that marketers can reach over 200 million potential customers through Pinterest, and that ad revenue is projected to exceed $4 billion by 2026. The possibilities and opportunities are there.

If your brand or business is already active on Facebook, Instagram, and TikTok, why not complement its social media presence by adding Pinterest to the mix? The EGC Group provides innovative and engaging social media services to our clients that have proven most successful; several of which have included Pinterest campaigns.

Contact EGC to find out how our social media campaigns will catch people’s eyes and get them talking about your brand—and purchasing.