The Impact of AI to the Workforce (Clone)

If the above headline sparks a feeling of panic—relax. The combination of the acronym “AI” and term “workforce” is positive. Yes, for real.

Possibilities of AI in the job market

In an essay posted to LinkedIn, editor Gianna Prudente shared a collection of posts from professionals which cited a survey conducted by Upwork. Apparently 64 percent of C-suite executive intend to hire additional employees in the near future because of the productive results from applying artificial intelligence (AI) in the workforce. (And LinkedIn should know from where it teaches, having launched the AI-assisted “Collaborative Articles,” where professionals can post and trade on their expertise.)

The AI revolution in the workplace is accelerating

It would be an understatement to say that AI is transforming the workplace. Tracy Brower, writing for Forbes, emphasized that workers should adopt an attitude of embracing the changes that accompany AI by being ready and responsive. And many—or rather, more than many—employees are already evolving with AI. The use of generative AI in the workplace is projected to grow to 77.8 million users by the end of this year, which is a beyond large contrast to the 7.8 million who adapted in 2022. And there are other percentages of interest…

Eye-opening AI-related figures

The Forbes article cited the following figures as to the reasoning of employees who are implementing AI in their day-to-day responsibilities:

  • 52 percent: Analyze data
  • 50 percent: Analyze, input, or create data
  • 49 percent: Fix technical issues
  • 33 percent: Accomplish tasks faster
  • 28 percent: Train in new skill sets
  • 30 percent: Minimize or do away with lower-level tasks in exchange for learning advanced skills
  • 18 percent: Scheduling for the purpose of efficiency

What the above figures have in common is that they all relate to limiting time-consuming tasks so that new AI-powered job functions—to be performed by human beings—may be learned. Productivity will increase, which in turn will require additional employees. All of this is positive, but anyone who implements AI in their job tasks must practice caution and care.

Genuine concerns about AI where creativity is concerned

Despite the benefits provided by AI, concerns about this new technology remain—and are happening. The possibilities of receiving wrong information when conducting a search, privacy violations, and plagiarism are very real. Any employee who conducts research as part of his or her job must take precautions that the information gleaned from an AI search is both accurate and not a direct lift from another creator’s work.

Cases in point…

Several weeks ago, two authors—Paul Treblay and Mona Awad—filed lawsuits against OpenAI, claiming that their copyrighted publications were used as training tools for ChatGPT, the chatbot for that platform. Situations such as these should serve as a cautionary lesson for how and where and under what conditions AI is utilized in carrying out tasks.

EGC continues to stay aware of the changes that continue to evolve from AI. We invite you to watch our webinar “AI in Action: Applications for Marketing Professionals,” where members of the Agency contribute their insights on what AI actually is and its impact on media, search, and imaginative imagery.

Please also check out EGC EDGE™—a game changing AI-powered platform that helps our clients gain an inside track for standing out against their competitors and gaining greater visibility.