Further Chat About ChatGPT—and Job Security

In the last couple of months, there has been a lot of discussion and news concerning ChatGPT, a recent innovation from OpenAI. At the heart of this ongoing coverage—and on the lips or minds of many people—is the question: “Is my job safe?”

Divided opinions about ChatGPT

Late last year, the release of ChatGPT (the “GPT” stands for “Generative Pre-trained Transformer”) gained a lot of press. As interest and curiosity about this latest AI breakthrough grew, two opposing camps sprang up. One camp collectively promoted ChatGPT as the ultimate game changer in the world’s workforce. The other took a more “wait-and-see” point-of-view and sought to allay fears about overall job security. Where does “ChatGPT versus humanity” currently stand?

ChatGPT and the written word

In a recent article published in Forbes—which specifically refers to jobs in marketing and advertising—Bernard Marr points out that where writing content is concerned, ChatGPT does indeed have the capability to formulate and produce text via natural processing language (NPL) machine learning. The datasets involved in NPL processing—consisting of books, newspapers, and research papers—are massive. These datasets make production of ChatGPT-generated text quick and easy. How does this impact the human factor? Quick answer: Don’t panic.

Human thought and creativity trumps AI efficiency

Mr. Marr makes an important observation about the seemingly impressive writing capability of ChatGPT: Every line of text generated is based on banked information that has been written before (i.e., by a human being). As with every other advancement in computer innovation, the technology cannot “think” or create on its own. So, these state-of-the-art innovations are useless without the “human touch” of thought and creativity. ChatGPT is, at this point in time, a virtual assistant that does just that: It assists people but will not replace them.

A scorecard of sorts about ChatGPT

Supporting the insights explained above, a report in Search Engine Journal presented an explanation of how much of a risk ChatGPT would be a variety of careers (including writing). On a scale of 1-to10, where “10” indicated the greatest threat to job security, careers in SEO optimization, programming, pay-per-click, sales, education, and law all scored a “4” or below. This drives home the point listed above that regardless of how sophisticated and efficient ChatGPT or any other cutting-edge innovation might be, it is nothing without human beings to do everything from creating source material to overseeing operations of this technology. Not only are these and many other professions safe, but the advancements of technology will in time create new job opportunities.

It may be a cliché, but “knowledge is power.” While many careers and jobs remain secure despite the advent of ChatGPT, it is important to stay in tune to advances and changes, particularly where technology is concerned. Additionally, it is important to realize how disruptions of any kind require the need to adapt and pivot. Are you looking to refresh your brand or business? EGC can help.